Job Overview: Drive qualified lead generation through strategic content creation that meets modern search behaviors and engagement patterns in an AI-augmented marketing landscape.
Core Responsibilities:
Create high-value, conversion-focused content across digital channels that directly impacts our lead generation funnel
Develop differentiated thought leadership content that stands out in algorithm-driven search and recommendation systems
Optimize content for both human engagement and machine readability/discoverability
Collaborate with SEO and analytics teams to target high-intent keywords and search patterns
Transform complex IT concepts into accessible, solution-oriented content that addresses specific business challenges
Qualifications:
A minimum of 5 years of experience creating performance-driven B2B content, preferably in IT services
Demonstrated ability to produce content that converts visitors into qualified leads
Exceptional writing skills with expertise in creating scannable, mobile-first content formats
Experience with AI-informed content strategy (using AI tools for research, optimization, and performance analysis)
Strong data literacy for content performance assessment and audience insights analysis
Proficiency with SEO techniques tailored explicitly for semantic search and voice queries
Portfolio showcasing successful lead-generating content assets
Technical Competencies:
Skilled at creating search-optimized content for featured snippets and zero-click information needs
Ability to craft content for multiple formats (blogs, video scripts, interactive tools, decision matrices)
Experience with content analytics platforms and attribution modeling
Understanding of AI content detection systems and how to maintain content authenticity
Success Metrics:
Content-attributed lead generation
Engagement metrics across the buyer journey
Organic traffic and visibility for commercial-intent queries
Content conversion rates against industry benchmarks