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Content Marketing Strategist: Lead-Generation Specialist

Job Overview: Drive qualified lead generation through strategic content creation that meets modern search behaviors and engagement patterns in an AI-augmented marketing landscape.

Core Responsibilities:

  • Create high-value, conversion-focused content across digital channels that directly impacts our lead generation funnel

  • Develop differentiated thought leadership content that stands out in algorithm-driven search and recommendation systems

  • Optimize content for both human engagement and machine readability/discoverability

  • Collaborate with SEO and analytics teams to target high-intent keywords and search patterns

  • Transform complex IT concepts into accessible, solution-oriented content that addresses specific business challenges

Qualifications:

  • A minimum of 5 years of experience creating performance-driven B2B content, preferably in IT services

  • Demonstrated ability to produce content that converts visitors into qualified leads

  • Exceptional writing skills with expertise in creating scannable, mobile-first content formats

  • Experience with AI-informed content strategy (using AI tools for research, optimization, and performance analysis)

  • Strong data literacy for content performance assessment and audience insights analysis

  • Proficiency with SEO techniques tailored explicitly for semantic search and voice queries

  • Portfolio showcasing successful lead-generating content assets

Technical Competencies:

  • Skilled at creating search-optimized content for featured snippets and zero-click information needs

  • Ability to craft content for multiple formats (blogs, video scripts, interactive tools, decision matrices)

  • Experience with content analytics platforms and attribution modeling

  • Understanding of AI content detection systems and how to maintain content authenticity

Success Metrics:

  • Content-attributed lead generation

  • Engagement metrics across the buyer journey

  • Organic traffic and visibility for commercial-intent queries

  • Content conversion rates against industry benchmarks